Snoop Dogg Family Snoop Dogg S Family Models Kim Kardashian S SKIMS Clothing Line HipHopDX
The worlds of hip-hop and celebrity entrepreneurship collided in 2023 when Snoop Dogg’s family including his wife, Shante Broadus, and daughter, Cori Broadus partnered with Kim Kardashian’s shapewear brand, SKIMS.
This collaboration, promoted through a sultry campaign, sparked debates about authenticity, commercialization, and the evolving dynamics of celebrity influence.
While some praised the move as a savvy business decision, others questioned whether it undermined Snoop Dogg’s legacy as a hip-hop icon.
HipHopDX and other media outlets covered the campaign extensively, framing it as either a progressive embrace of body positivity or a calculated marketing ploy.
The SKIMS collaboration with Snoop Dogg’s family exemplifies the complexities of modern celebrity branding, where personal legacy, cultural representation, and commercial interests intersect raising questions about authenticity, gender politics, and the commodification of hip-hop culture.
Kim Kardashian’s SKIMS has mastered the art of leveraging celebrity partnerships to expand its market reach.
By featuring Snoop Dogg’s wife and daughter, SKIMS tapped into hip-hop’s cultural cachet while promoting body inclusivity.
However, critics argue that such collaborations dilute hip-hop’s anti-establishment roots, transforming cultural icons into corporate spokespeople.
Dr.
Jared Ball, a hip-hop studies scholar, argues that the commodification of Black culture often strips it of its revolutionary potential (Ball,, 2021).
Snoop Dogg, once a symbol of West Coast gangsta rap, now operates within Kardashian’s empire a brand built on reality TV and influencer marketing.
Does this shift represent progress or cultural co-optation? The SKIMS campaign was framed as empowering, with Shante and Cori Broadus celebrating body confidence.
Yet, some feminists critique SKIMS for perpetuating unrealistic beauty standards under the guise of inclusivity.
Scholar bell hooks (, 2004) warns that commercial feminism often repackages patriarchal ideals as liberation.
While Cori Broadus, who has spoken openly about her lupus struggles, brought visibility to diverse body types, the campaign’s hypersexualized imagery (reminiscent of Kardashian’s aesthetic) raises questions about agency versus exploitation.
HipHopDX’s coverage highlighted fan reactions, with some applauding the Broadus women’s confidence, while others dismissed it as a publicity stunt.
This divide reflects broader tensions in hip-hop, where women’s bodies are frequently commodified even when they claim ownership of their image.
Kim Kardashian’s relationship with Black culture has long been scrutinized.
From cornrows dubbed boxer braids to her billionaire status built on Black aesthetics, critics accuse her of appropriation (Taylor,,, 2020).
The SKIMS collaboration with Snoop’s family complicates this narrative does it signal genuine partnership or strategic alignment with Black credibility? Snoop Dogg, a shrewd businessman, has previously endorsed brands like Corona and Just Eat.
His family’s SKIMS deal may simply be another revenue stream.
Yet, as hip-hop historian Jeff Chang notes (, 2005), When hip-hop’s pioneers become brand ambassadors, we must ask: Who benefits? The Kardashian brand gains authenticity; Snoop’s family gains exposure but does hip-hop culture lose something in the process? Conclusion: Legacy vs.
LeverageReferences - Ball, J.
(2021).
- hooks, b.
(2004).
- Taylor, J.
(2020).
How Kim Kardashian Profits from Blackness.
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- Chang, J.
(2005)