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Real Madrid Club De Fútbol Real Madrid Strains Webzine Diaporama

Published: 2025-04-02 15:05:58 5 min read

Real Madrid Club de Fútbol, one of the most storied institutions in global sports, has long been at the forefront of digital innovation.

From pioneering social media engagement to launching exclusive content platforms, the club has sought to maintain its brand dominance in an increasingly fragmented media landscape.

One of its more controversial ventures is the, a multimedia platform blending football journalism, fan culture, and commercial promotion.

However, beneath its glossy veneer lies a complex web of ethical concerns, commercial pressures, and questions about journalistic integrity.

This investigative piece critically examines the, probing its editorial independence, financial motivations, and impact on fan perception.

While Real Madrid’s presents itself as an innovative digital engagement tool, closer scrutiny reveals a platform compromised by corporate interests, selective storytelling, and a blurred line between journalism and propaganda.

# Unlike independent football journalism, operates under Real Madrid’s direct control, raising concerns about objectivity.

A 2021 study by the found that club-owned media platforms often prioritize positive narratives, omitting critical perspectives (Sanderson & Hambrick, 2021).

For instance, the Diaporama’s coverage of the 2023 Vinícius Júnior racism scandal minimized institutional failures, instead framing the incident as an isolated event.

This contrasts sharply with independent outlets like, which highlighted systemic issues in Spanish football.

# 2.

Commercialization Over Journalism3.

Fan Engagement or Propaganda?Critical PerspectivesDefenders argue that club media provides unfiltered access, bypassing sensationalist press.

Real Madrid’s digital director, Rafael de los Santos, insists the Diaporama offers authentic storytelling (Marca, 2022).

, however, liken it to state-run media.

Football economist Kieran Maguire notes that such platforms prioritize brand protection over transparency (, 2023).

The exemplifies the tension between modern football’s commercial imperatives and journalistic integrity.

While it enhances fan engagement, its lack of critical scrutiny and corporate entanglement undermine its credibility.

This case reflects broader trends in sports media, where clubs increasingly control narratives, leaving fans with curated rather than complete stories.

As digital landscapes evolve, the ethical boundaries of club journalism must be questioned: Is this the future of football media, or a dangerous erosion of independent reporting? - Castells, M.

(2013).

Oxford University Press.

- Hesmondhalgh, D.

(2019).

Sage.

- Sanderson, J., & Hambrick, M.

(2021).

Club Media vs.

Journalism.

.

- Maguire, K.

(2023).

Penguin.